Radar

We watch the sector, and write down what we see.

We follow what is actually changing in software, growth and digital media. A weekly digest, plus longer pieces.

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Weekly digest

26 July 2026 week

GitHub Copilot added its first open-weight coding model
Why it matters: An open-weight model means the option to run it without sending your codebase outside. For organisations sensitive about data boundaries, this changes the answers you should expect from a supplier.
Source: LogRocket
Enterprise AI products that live inside the workspace were announced back to back
Why it matters: AI is no longer a separate tab; it lives inside the workspace. That makes enterprise data access policy the main agenda item for the coming period.
Source: AIapps
At SIGGRAPH 2026 NVIDIA announced an open world model running in real time on-device
Why it matters: Running on-device reduces cloud dependency in manufacturing and field applications. A development that will matter next year for systems running in factories and warehouses.
Source: AIapps

Meta is expected to overtake Google in global digital ad revenue in 2026
Why it matters: The forecast is roughly $243.5 billion against $239.5 billion. Striking headline, but not a decision signal: set your channel mix from new customer cost in your own account.
Source: Entrustech
Google's updated advertising terms took effect on 1 July
Why it matters: The terms clarify how advertiser data feeds AI tools and leave responsibility for generated campaigns and assets with the advertiser. Worth reviewing on the contract side.
Source: Two Octobers
The AI assistant in Meta Ads Manager rolled out worldwide
Why it matters: Setup is automating and the ad account is opening to AI agents. As automation grows, creative quality and product data become the only real levers left.
Source: AdManage

Low-production single-take content keeps outperforming polished posts
Why it matters: Not a fashion, but a function of how attention works in the feed. Spreading budget across regular, fast output beats piling it into a single film.
Source: New Engen
Reels added post-view ad formats; Threads opened video and carousel ads globally
Why it matters: When new inventory opens, costs usually stay low for a while. A good window for testing, not for scaling.
Source: AdManage
Content timed to events and releases stood out in July
Why it matters: The real obstacle to catching a moment is approval time, not creative ideas. Brands wanting timely content need to shorten the chain first.
Source: Startups.co.uk

The digest is updated weekly. The commentary on each item is ours; the source of each story is listed alongside.

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